SMS is the most preferred channel to conduct different types of surveys. Let’s discover the top 8 benefits of using SMS Surveys. With the increasing number of mobile users worldwide, several businesses are using SMS as the preferred communication channel to engage and share useful information with their customers. Although there are numerous channels available to survey your customers, SMS is one of the quickest ways to reach out to them. Therefore, it should be a part of every marketing strategy that can help you enhance certain aspects of your business and satisfy your customer’s needs. According to Gartner, SMS is considered as the top 4 most-adopted mobile marketing tactics. In SMS Surveys, web links are sent along with a message to the target audience via SMS (short message service). For instance, you can send surveys to customers after every interaction to know their insights about your products and services. Acquiring online or in-person customer feedback can be a challenging task, especially if your customers don’t have sufficient time to open their emails or have one-on-one communication with the customer rep over a phone call or chat session. In such scenarios, it’s best to make use of SMS Surveys, where they can access the surveys in their phone browser and complete them as per their convenience. Some other benefits of SMS Surveys are: It requires only a few cents per message to create an SMS campaign as compared to other types of surveys. Plus, it’s easy to send text messages and survey links to bulk contacts. Due to higher open rates, it’s an effective marketing tool to collect customer feedback and know their concerns. Study shows that open rates for text messages are 98%. It can take a lot of time to send surveys manually. But with the help of SMS Survey software, you can use in-built survey templates or create customized surveys via WYSIWYG survey builder as well as schedule them with less time and effort. You also get an option to modify the text message as per your requirement to let your customers know the purpose of the survey. Most of us have the habit of carrying mobile devices with us all the time, and our customers are no different. Whenever we receive any SMS, the first natural reaction is to open it immediately. According to Mobilesquared, mobile users open 90% of the messages within the first 3 minutes. So, this is another strong reason that depicts SMS is a perfect platform for conducting surveys and capturing instant feedback. Studies show that SMS messages have a 209% better response rate as compared to any other channel like phone, email, or Facebook. Response rates can vary depending upon the surveys for different industries. But according to mobile marketing experts, most of the mobile users respond to different types of messages such as promotional deals, event updates, appointment reminders, etc. via an SMS. Thanks to all the user-friendly SMS survey software available in the market, you can easily create and deploy surveys within a few minutes. The best part is you don’t have to feed individual customer’s details manually. By making use of an automated tool, you can easily upload bulk contacts via CSV into the system and send them surveys in one go. Every generation uses SMS, be it millennials or older generations. It’s an ideal outreach method to connect with a wide range of customers residing in any part of the world and collect data. Every customer wants to be heard and feels appreciated. Sending SMS Surveys shows that you care about your customers and want to listen to their opinion. It will also help you understand them better, how they feel about your brand, and what all you can do to improve their customer experience. Data shows that SMS generates 6 to 8 times higher engagement rates than email marketing when used for redemption, data collection and brand awareness. Sending surveys and receiving responses is one part. But how will you keep track of all the information? This is why most of the businesses employ SMS survey software to gather real-time responses in one place, track various activities, and view logs of responses, deliveries, total messages sent in a month, survey open and response rate, etc. Zonka Feedback offers a pool of features that helps you collect feedback from your customers in real-time, determine the areas of improvement, and measures customer experience metrics – NPS, CSAT, CES 2.0. You can integrate SMS Survey Tool to any platform and automate sending SMSes. You can manually send the SMS Surveys from the platform directly. It is very simple and takes less than 5 minutes to send. With the SMS Platform, you have two options — The steps to sending SMS Surveys manually from the SMS Platform are as follows: Often you want to trigger SMS Surveys based on a certain event, or interaction or transaction, like sending an SMS Survey after purchase, or delivery, or after the flight. These are called Transactional SMS Surveys and can be set up very easily in the Zonka Feedback SMS Surveys Tool by integrating with your favourite apps. These apps, once integrated with Zonka Feedback, will notify Zonka Feedback once the event has occurred and the SMS Survey will be triggered. SMS Surveys are a powerful data collection tool that every business should use to improve their performance. They can help you build long-term relationships with your customers and give you deeper insights to make informed decisions about your business. Originally published at https://www.zonkafeedback.com. Source: Free Articles from ArticlesFactory.com Experienced Content Writer and Strategist, been in the IT Industry from last 6 Years. Passionate about writing survey tips, customer experience, customer satisfaction, customer feedback, net promoter score, customer effort score, customer satisfaction score.