Digital marketing vs Traditional marketing: Read out the Difference. Know the Pros & Cons & also learn which one should be the best choice for your brand. Digital Marketing Vs Traditional Marketing - How can you differentiate between the two? Which is a better way to drive optimum outcomes? These are the timeless questions in every marketer’s mind. But the perfect partner for the best digital marketing services in India can help the most in resolving these queries in your mind. So presenting here a contrast between the two modes of marketing - online and traditional. What is Digital Marketing? Digital marketing or online marketing refers to the use of the internet and digital media for leading marketing efforts. It is the way of using online channels like social media and websites as mediums for communication with the target audience. Any business can utilize internet marketing to reach out to their prospective customers. The reason why digital marketing is most useful for businesses these days is the extensive use of the internet among people. More and more people are using the internet every day which means a lot of purchases of goods and services are happening online. Services like search engine optimization, social media marketing, etc come under web marketing. Pros and Cons of Digital Marketing Per second there are over 79,000 searches on Google (source: MediaValet)! See the buzz! Naturally, there’s a huge possibility of doing successful marketing on the internet. Online marketing channels include the following: Pros: The Advantages of Web Marketing are: Cons: However, like all other things in the world, web marketing, too, has some disadvantages. And these are: What is Traditional Marketing? On the flip side, traditional marketing is a conventional mode of marketing that uses various offline ways for advertising and promotional methods to reach out to the target market. It’s hard to ignore the traditional ads that we encounter every day. The most common tools for traditional marketing are print media like magazines, newspapers, etc., broadcast like TV, radio, etc., telephonic like telemarketing, SMS marketing, outdoor advertising like billboards, flyers, etc. Until the emergence of the internet in the 1990s, traditional marketing was the only type of marketing in the market. Pros and Cons of Traditional Marketing With the emergence of social media and other internet marketing tools, traditional marketing has been undervalued by marketers. But before that traditional marketing was the only way of marketing. The channels it uses are: Pros: However, there are some advantages of offline marketing, and these are: We know you can’t entirely leave offline marketing efforts. But why waste your time and money on traditional marketing when you can get better results with online marketing, that too at minimal cost and time? For any of your internet marketing needs, talk to the top digital marketing company in India. Cons: The disadvantages of the classical model of marketing are: Digital Marketing Vs Traditional Marketing - Where’s the Difference? There’s a lot that can be said about digital marketing vs traditional marketing. But the primary difference is the medium that both of them use for communicating with the audience. While online marketing uses electronic media like websites, social media, PPC, SEO, etc. for promoting different services and products, traditional marketing uses offline media like newspapers, magazines, hoardings, leaflets, flyers, telephone, door to door, etc to do the same. As we all know, if everything is done manually, it raises the cost of marketing. This makes the digital mode of marketing cost-effective, unlike traditional marketing. Also, with internet marketing, measurement of the efforts and outcomes are easily done using various online resources. Social media also allows measuring the efforts and results of the campaigns. But the same with traditional marketing is nearly impossible. For brand building, unlike traditional marketing, internet marketing is efficient and fast. As people spend more time on the internet, buying products and services through online media has gained more momentum than the traditional setup of the businesses. And the best part is that they can get whatever they want at their fingertips. Online purchase lets people get their required services delivered to their home. But if they have to purchase from a physical shop, they have to visit there in person. Naturally, people lean more towards e-commerce shops, and hence the growth of internet marketing is reaching new limits every day. Find What Suits Best For You So ultimately, both types of marketing have their pros and cons. But what you have to do here is to understand your key requirements, consider your target customers and budget and leverage your suitable marketing method accordingly. For brands with a huge offline customer base, ignoring traditional marketing would not be effective. Then again, with more and more people turning to the internet each and every day, ignoring online marketing completely would not be a wise step. Both digital and traditional marketing can perform for you. So what you have to do is define your exact target market, budget, and requirements and plan your marketing strategies accordingly. For more insights, Get in Touch with us. Source: Free Articles from ArticlesFactory.com Parth Shah is the man behind the swift and complete SEO efforts offered by Digitactix. Working in close coordination in the team, he has gained the trust of clients from various industries, all thanks to his optimization techniques that have proved to be very effective. Also, his knowledge and expertise have proven to be helpful for other Digitactix services too such as Social Media Marketing.