For a strong online presence, you need an excellent website and social media presence. You need to advertise online, as well, so Google Ads is an effective way of fetching potential customers online. It is an online platform developed by Google.  There are many techniques that can help in optimizing the PPC investment. If done right, they can offer great results on AdWords and Social Media Marketing Ads. Let’s have a look at some informational insight for Google Ads Dubai.   You must target the customers based on location. Google Ads allow you to target customers based on country, state, city, and ZIP code. Use the CR data to find out the location of customers. Create ad content specific to the location. Geographically relevant ads encourage customers to connect with your business.  Schedule your ads only when your business is open.  Otherwise, you may lose an opportunity to convert callers into customers. Ask the Google ads management Dubai to run the ads during normal business hours. Studies suggest that almost 75% of consumers visit a business located nearby within a day of searching for something on mobile devices. Grab customers by increasing your bids for mobile devices. Always mention your contact number in the ads. It encourages the audience to connect with you. Click to call feature can help significantly. Also, 70% of people call a business directly from the search result. Thus, adding the feature will help.  You can retarget the local audience by showing relevant ad campaigns. It will encourage them to make a call. Also, target the audience that resembles your valuable callers. This will enhance the chances of conversions. Test the different campaign objectives offered by Facebook. Ask Google Ads agency to choose marketing objectives such as awareness, consideration, or conversion while setting up the ad campaign. You can then evaluate the results.  Choose ‘call to action’ buttons for your campaign such as sign up, download, shop now, call now, learn more, and book now. Such features encourage the audience to take action. It increases the chances of conversion. Data helps in optimizing your ad campaigns. They offer insight into what drives conversions. Further, it helps in improving ad targeting. Data-driven steps can help in optimizing your digital ad ROI.  Businesses that use call analytics can identify: – What drove the call? – Caller data – Compare local number vs. toll-free numbers – Integrate call data with marketing and ad platforms – Measure calls from marketing source to sale.  Personalize call experiences using online data. Poor customer service can drive away from the customers. Connecting callers with the right agent increases prospects of conversion. Missed calls, the lengthy wait time will push away the potential customer.  Calls are valuable signals to determine the keywords. Further, they help in bidding amounts for targeting audience and the best ad and landing page messaging for people who like to call.  Customize your Google ad by signing up for Google My Business account. It will place you on Google Maps. It offers flexibility on how your ad looks like. You can show your location alongside your ad.  If you talk about return on investment, Google ads can be a favourable option.  In fact, they can be more effective in terms of ROI. For a new business that needs to get more consumers and sales, a lead campaign of Google can help. It offers better returns based on the outcome of sales.  In contrast, Facebook ads may appear not to offer immediate ROI in terms of dollars. If you measure its potential in the long run, the returns are much deeper. It can be a huge crowd puller.  How do they work? In Facebook Ads, the advertisers reach an audience based on interest, behaviour, location, and demographics.  On the other hand, Google ads target the audience based on keywords and search.  Based on the size of the audience, Facebook has a smaller reach with approximately 1.45 billion users.  On the contrary, Google searches are estimated to be 3.50 billion per day.  Audience targeting is done based on location, interests, custom audiences, demographics, behaviour, and lookalike audiences in Facebook Ads.  Whereas, in Google Ads, targeting is done based on location, keywords, device, demographics, and retargeting your website visitors.  What are they best for? Facebook Ads are considered best for their innovative and new products. They help in building awareness and growing audience.  On the other hand, Google Ads are best for immediate sales and new leads. Also, they are best for products and services with high buying intent during the search. Google Ads come at a higher cost than Facebook.  Google Ads always beat Facebook Ads in the intent of buying.  Facebook Ads can be less effective for getting leads to convert quickly. People use Facebook to socialize, not shop. Facebook Ads are good for brand awareness, not immediate conversion. Facebook Ads offer more creativity. This makes it a better platform for brand awareness and loyalty.  In Google Ads, the format is limited to texts. Which one is better? What works for one business may or may not work for another. Connect with an experienced ad agency that can help in analysing different ad platforms. Determine what fits into your business. It will help in achieving greater returns on your investment.  Well, the answer is not always that simple. The choice depends on various factors and business goals. Look campaigns beyond ROI. Judge campaigns from the point of view of the value they bring to your business. Additional Tip Always invest in various digital campaigns. Once you generate conversions, you can differentiate it into a sales lead, sales opportunity, appointment, new customer, or repeat customer. This will help in determining the next action and optimizing what works best for you.  For more insight and effective tips, connect with us – Leading Google Advertising Company Dubai. It will help in fetching more and more customers online.    Source: Free Articles from The Author has 6+ years of experience in Digital Marketing and she pens down some tips from her experience and research.