If customers are comparison shopping and your competitors' pricesare about the same as yours, many customers will buy at the lastplace they visit. It is simply more convenient.However, if theyregister... If customers are comparison shopping and your competitors' pricesare about the same as yours, many customers will buy at the lastplace they visit. It is simply more convenient.However, if theyregistered for a contest at your site or store, they will returnto see if they won. Sweepstakes can make your business the laststop, the place where comparing customers finally make theirpurchase.Sweepstakes or contests are a staple of business promotion. Ispent many years working in radio, and I *never* worked for aradio station that wasn't carrying on a major contest at alltimes. Radio people feel almost naked without a car giveaway, CDblow out, or vacation getaway up for grabs. However, not everyonewill play a contest (in fact, there's a consistent percentagethat think all contests are rigged). Nevertheless, about 20% ofthe public will play a contest. In total numbers, that's a lot ofpeople. If you could increase your customer base by 20% you wouldbe doing significantly more business. That would be even moresubstantial if the 20% were very active customers (which contestplayers tend to be).Even if only a fraction of your customers are interested inwinning, many more will enjoy the increased excitement a contestbrings your website or store. Get customers excited about yourprize by describing how their life will change when they win it.Don't just tell them they can win a boat, include how a relaxingweekend with sun and waves can bring tranquility, family harmony,and better state of mind at work.Try to find prizes that closelyfit the theme of your business. Even small inexpensive prizes areappealing if offered to a niche audience who deeply appreciatethem.Contests can be a very good way to get a lot of people moreinvolved in your business and increase sales. Give away a productor service that relates to your business. Include a mention ofyour contest in all your marketing, letters, and email. Always besure to follow-up after the contest and let customers andvisitors know who won the contest and how they are using andenjoying the prize. This follow-up can often be the part peopleremember the most from your contest campaign. Source: Free Articles from ArticlesFactory.com

Categories