"Six Ways To Build Trust" by Larry ... trust and ... in your buyer is ... if you are going to make that sale ... are some great ideas that will add a great dealof "Six Ways To Build Trust" by Larry JohnsonBuilding trust and confidence in your buyer is veryimportant if you are going to make that sale online.Here are some great ideas that will add a great dealof confidence in your site.-- Who are you ?Give as much information as you can regardingwho you are. How long you have been in business?If you can provide a picture and short autobiographicalsketch of yourself...especially details that relate toyour online qualifications and credentials.-- How do I contact you ?Do you have a brick-and-mortar operation ? If so,let's see a picture of the building together with it'sexact mailing address, fax number, phone number,and e-mail address. If you have staff members,include them in the picture.-- How will you use my information?What is your privacy statement regarding my personalinformation ? How will you use the information that Iprovide you as a customer?Give them some assurance on your "Privacy Page" thattheir information is safe with your company...that it willnever be shared with others for any reason.-- Is my transaction online safe?Your orders should all be processed over a secureserver. Tell the customer how they will know thatthis is the way you take orders and how they willknow by looking for "https" in the URL at the orderpage.Always give them other ordering options includingfax and especially telephone orders. Customersfeel very reassured talking with a real, live personwhen ordering online.-- Testimonials page ?If you have some testimonials from former customers,show them to us on a separate page of your site.Be sure to protect those people who make testimonialsand only share their contact information with theirpermission.-- FAQ section ?Most sites have a number of typical, repeat questions.You may cover most of these by including an FAQ pageon your site. It sure does cut down a lot on thosemessages that you have answered a hundred times.Another way you can save some time and effort, is bysetting up f*ee autoresponders which will answer mostrelevant questions.Having as much information about you, your business,and contact details are all a part of providing yourcustomer a safe, trustworthy and reliable means ofdoing business with someone online.-- Larry Johnsonhttp://www.BizSiteBiz.com/======================================GET A QUICK START in this FR*E, weekly promotionalmarketing ezine.Each issue offers powerful marketing tips, resourcesfresh ideas and original articles on how to create, promoteand market your own business, e-book and newsletter.You will discover information with a "How-to-do-it"approach. Join us now for the full scoop! Subscribe: [email protected]====================================== Article Tags: Build Trust Source: Free Articles from ArticlesFactory.com