Just because you have to stretch your ... dollars ... their ... will ... The easiest ... is often to simply throw money at a problem. But that israrely the Just because you have to stretch your marketing dollars doesn'tmean their effectiveness will decrease. The easiest marketingsolution is often to simply throw money at a problem. But that israrely the most effective. When Businesses are forced to usecreativity and ingenuity to market on a budget, that is when someof the best results happen.There are always going to be rough times in any business. Butthose who throw money at their marketing problems instead offinding alternative means will find themselves in a toughfinancial situation.Here are a few cheap and easy marketing methods that won't drainyour bank account:1. Learn to barter. Not every price is fixed. For instance, TVand radio time that goes unsold is wasted forever, so stationswill usually accept offers below their normal rates.2. Create your own marketing materials with desktop publishingprograms. These programs are easy to learn and use, so after afew hours of study, you'll know your way around well enough tocreate simple marketing materials. If you aren't confident inyour design skills, find a sample piece to model yours after. Inthe marketing world, looking over someone else's shoulder for theright answer is permissible.3. Get a toll-free number. Although long distance rates are moreaffordable than ever, most people will still hesitate to call along distance number. If you have a toll free number, there isnothing standing between you and your potential customers.4. Buy smaller print ads and run them consistently. In the end,the repetitive printing of your ads will elicit more results thanrunning a few large, impressive ads.5. Buy cable TV ads. Now anyone, no matter how tight theirbudget, can advertise on television. Cable rates are incrediblycheap and you can even target your commercials to specific partsof the city.6. Get the cell phone package with the most minutes and give yournumber to everyone. When customers can get a hold of you anytimeof the day or night, you can connect to more person-to-personsales.7. Don't sacrifice your image by accepting shoddy production ordesign. A shoddy advertisement gives you a shoddy image. Continueto hire professionals to design your ads, but shop around for thebest prices. Hire a professional designer to create a visualformat, then hire a lower-cost designer to do your follow-up adswith the original as a guide. Source: Free Articles from ArticlesFactory.com