Are you missing out on important sales because you are notpaying attention to your site statistics? There's a wealth ofinformation here that can boost your sales.Some years ago, I had a conversation w... Are you missing out on important sales because you are notpaying attention to your site statistics? There's a wealth ofinformation here that can boost your sales.Some years ago, I had a conversation with a friend who haddeveloped a very successful offline business. When I asked himwhat accounted for his success, the very first thing he said was,"I made it a practise to be in the right place at the right time.And it was never an accident."He went on to explain that he purposely made an effort to*accidentally* bump into his prospects at lunch, or run intothem at social functions. "I often learned were they were,he said, "and I learned when they were receptive. I was alwaysamazed at how few of my competitors bothered with this".The exact same thing holds true on the internet. Do you knowwhere your prospects are? And do you know when they are mostreceptive to act on your offer?The goal is to send your offer when it is most likely to be readand acted upon. You certainly don't want your ezine sittingunopened in someone's inbox, collecting both dust AND moreand more email competition.You want to maximize the possibility that your prospects are attheir computers (or soon will be) when you send out your offer ornewsletter. But how in the world could you possibly know this?LOOK AT YOUR TRAFFIC STATSThe truth is, you can't know for sure. But you can put the oddsfurther in your favor by analyzing the traffic history in yoursite logs.Do you see a pattern? You will likely find that there arecertain days where you consistently get more traffic than others.In other words, your particular prospects may well be more activeon certain days and at certain times.If, for example, Tuesdays, Wednesdays and Sundays are weakerin traffic, these sure wouldn't be the best days to send out yournewsletter or offers. They would likely end up competing morefiercely for attention because fewer of your prospects areonline. This increases the possibility of a *quick scan* or evena *delete* when your prospects get to their fuller mailboxeslater.How about time of day? Are your leads visiting more heavilyaround lunch (11 am to 2 pm) and dinner (5 pm to 8 pm), forexample? Is there a fairly consistent pattern? If so, you certainly don't want to send your offer outside of these key timeranges. Again, to do otherwise would be to unnecessarily increase your mailbox competition.LOOK AT YOUR SALES STATS TOONow, take a look at the days and times of your SALES. Do yousee a pattern here as well? If you do, it can be quite avaluable lesson.When are your prospects in the buying mood? What days? Andwhat times during the day? Clearly, you want to make contact attheir most receptive times.So, be ready when your prospects are. Be in the right place atthe right time, ACCIDENTLY ON PURPOSE, to increase yourresponse rates. Study your site stats and coordinate thosemarketing efforts within your control (particularly when you sendout your ezine) to coincide with *peak prospect receptiveness*for your particular business. Article Tags: Site Stats Source: Free Articles from ArticlesFactory.com