Don't Fight A ... Price" WarAs a business owner, you want people to spend money on ... rather they go and shop at other places. Because ofthe ... boom, shoppers have too many cho Don't Fight A "Cheapest Price" WarAs a business owner, you want people to spend money on yourbusiness rather they go and shop at other places. Because ofthe e-commerce boom, shoppers have too many choices thesedays. Your business must stand out from hundreds or eventhousands of competitors.--Cheaper is Better?--Maybe, you are thinking the cheapest price will attractcustomers. Sure, it does, but that's the way most of dotcoms end up deleted from syberspace. They priced theirproducts or services too low. Their profit barely coveredtheir expenses. Webmasters hope increased business volumewill give them big bucks someday, but that "someday" nevercomes. If each sales doesn't make any net profit, increasedsales volume won't make any profit either. Zero times onemillion is still zero. That's simple arithmetic, isn't it?--The Best is Good?--OK, the cheapest doesn't work. How about being the best orbetter? Well, providing the best products or services isessential, but telling people yours is the best doesn'twork. Phrases like "the best deal," "the best quality,"etc., are overused already. Today's shoppers are accustomedto those phrases. They don't think any product can REALLY bethe best. They just think "Here comes another one," and theyare gone.--Be Different and Be Unique--To win the game, make your business appear different fromothers. Be unique. Again, using over used phrases won't makeyour business unique. It only makes your business alike -like other businesses. So, how do you make your products orservices different from others? You can call your productsor services by a special name, or in some cases, tell theworld what you have been doing. Honestly and in detail.--Here is An Example or Two--You might be a photographer and offer on-location weddingphotography like many other photographers do. Don't justlist "weddings" in your ad. Instead, offer your service bysaying "Ask us about our 'Moment of Life' wedding photopackage." If you sell walking aid equipment, don't promoteyour business by advertising, "Try the latest walking aid."Say instead, "Try our 'Space Walk' for your next funexcursion."--More Example--Now, let's say you own a gas station along a busy highwaywith competitors on both sides of your store. You and yourcompetitors put up the same price. You want more customers,but you don't want to risk your profit by lowering yourprice any father. Instead, you put up a new sign that says,"We clean your car's windshield so it's clean!" Thecompetitors also clean windshield but they don't SAY so, andcustomers aren't sure. When you drive into a gas stationthat offers full service, you "assume" they will clean yourwindshield, but you are not 100% sure. Putting up the signgives customers "confidence" and makes them think yourservice (and product) are special. You have just made yourservice different! But don't stop there. You can add, "Weclean your car's headlights." or even "Clean washrooms areavailable."Do you see how to make your products or servicesextraordinary and how easy it is? Do you think it won'twork? Remember when you had to go to a washroom while youwere on the highway. Now, you can see the BIG difference,can't you? Make your products or services different. Don'tfight the "cheapest price" war. Article Tags: Cheapest Price Source: Free Articles from ArticlesFactory.com