Posted on: 03 December, 2001
Author: Lee Traupel
Its no secret ... ... ... has arrived. The IDC research group just released a study in late June of this year ... 99.9% of a survey of ... and ... said th Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing,...
Continue ReadingPosted on: 03 December, 2001
Author: Martin Lindstrom
Branding is all about creating icons. And icons are all about public ... When an image becomes legible, part of the ... and the ... visual ... it can ... comple Branding is all about creating icons. And icons are all about public familiarity. When an image becomes legible, part of the community's and the individual's visual literacy, it can communicate complex values in a radically abbreviated fashion, condensing the essence of a brand's message into an articulate, instantly comprehended image. Those white-toothed-smiling, perfectly-tanned, under-twenty-type boys and girls, for example, are recognisably part of (among others') Coca-Cola's iconography. They communicate...
Continue ReadingPosted on: 02 December, 2001
Author: Kevin Nunley
If customers are comparison shopping and your competitors' pricesare about the same as yours, many customers will buy at the lastplace they visit. It is simply more convenient.However, if theyregister... If customers are comparison shopping and your competitors' pricesare about the same as yours, many customers will buy at the lastplace they visit. It is simply more convenient.However, if theyregistered for a contest at your site or store, they will returnto see if they won. Sweepstakes can make your business the laststop, the place where comparing customers finally make theirpurchase.Sweepstakes or contests are a staple of business promotion. Ispent many...
Continue ReadingPosted on: 02 December, 2001
Author: Larry Dotson
Bob Osgoodby is a partner in Advanced MarketingConsultants LLC, which is a full service online advertisingagency. In business for 10 years, his specialty is leadgeneration for list brokers, telemarket... Bob Osgoodby is a partner in Advanced MarketingConsultants LLC, which is a full service online advertisingagency. In business for 10 years, his specialty is leadgeneration for list brokers, telemarketing, both inboundand outbound, and advertising for home based businesses.He has five publications. Four are targeted to the smallbusiness and work at home audience, and one is on health.Bob is a prolific writer, and his articles have appeared inhundreds of online and print...
Continue ReadingPosted on: 02 December, 2001
Author: Kenny Love
When I first began doing business on the ... 1997, I believed a widely ... rumor thatall one had to do to become ... ... was to build a web ... after doing so an When I first began doing business on the Internetin 1997, I believed a widely circulating rumor thatall one had to do to become successful (and,wealthy) was to build a web site.Well, after doing so and, repeatedly, makingmistakes and failing, I quickly becamedepressed with online marketing. Beingaccustomed to accomplishing many, if not most,things I set out to do (except 8th-Grade Algebra),I figured I had finally met...
Continue ReadingPosted on: 02 December, 2001
Author: Kevin Nunley
... is an ... part of building a ... ... Even if your ... come entirely from one customer telling another, your sales go nowhere unless you have a way to get the word ou Marketing is an essential part of building a profitable business. Even if your customers come entirely from one customer telling another, your sales go nowhere unless you have a way to get the word out.But what happens when marketing fails to do its job? You shuck out hundreds, even thousands of dollars for advertising. The ad runs, then nothing. The phone doesn't ring, Nobody comes...
Continue ReadingPosted on: 02 December, 2001
Author: Larry Dotson
Joe Vitale is the world's first Hypnotic Marketer.He is the author of way too many books to list here,including the new book "Spiritual Marketing," thebest-selling e-book "Hypnotic Writing," and the b... Joe Vitale is the world's first Hypnotic Marketer.He is the author of way too many books to list here,including the new book "Spiritual Marketing," thebest-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "ThePower of Outrageous Marketing." His main web siteis at http://www.MrFire.comNickname: Mr. Fire!Age: 47Birth Date/Place: 12-29-53 Warren, OhioFrom: Niles, OhioPresent Residence: Austin, TexasName Of High School/College: Niles McKinley high;Kent State UniversityFirst Full/Part-time Job: labor on railroadMarital Status:...
Continue ReadingPosted on: 02 December, 2001
Author: Larry Dotson
1. Turn your ad copy into a story or article. ... won't be as hesitant to read your ad andwill become more ... in your ... Give visitors a freebie for filling out your ... 1. Turn your ad copy into a story or article. Yourvisitors won't be as hesitant to read your ad andwill become more interested in your product.2. Give visitors a freebie for filling out your onlinesurvey or they usually won't. Surveys will give yourbusiness valuable intelligence for your business3. Enhance the power of your ad copy benefits byusing attention getting words, highlighting keywords,using color, bolding key...
Continue ReadingPosted on: 01 December, 2001
Author: Joe Bingham
For some ... it's almost like making a ... change. A company born online glues itself to the Internet with a ... belief that it's the way of the future. ... many brick and For some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future.Conversely, many brick and mortar businesses hold on to their traditions of face to face business, and refuse to look into online promotion.Smart business owners, however, see how dual promotion can be extremely beneficial. Naturally, there is...
Continue ReadingPosted on: 29 November, 2001
Author: Jim Daniels
Today I'd like to share with you just two tiny changes Imade in my online marketing campaign recently. While thechanges I made took literally minutes, the results havebeen nothing short of spectacular. Chances are, you are making at least one of these twomistakes as well. If so, I urge you to fix them as soon aspossible. I promise you'll be thrilled with the results. MISTAKE 1: Sign up form missing on home page... For over two years my main page did not contain a signupform for my email newsletter. Sure, I had a link to my sampleissue, which contained a...
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