Posted on: 01 December, 2003
Author: Scott F. Geld
Email is an excellent marketing tool, but to make the most of it, you need to use it effectively. Here are some tips for effectively using email as a marketing tool.Don't RambleStick to the point. Kee... Email is an excellent marketing tool, but to make the most of it, you need to use it effectively. Here are some tips for effectively using email as a marketing tool.Don't RambleStick to the point. Keep your messages short and to the point, in the same way you would any marketing communication. Most Email users value their time. Make sure your Email is worth...
Continue ReadingPosted on: 19 November, 2003
Author: Sue and Chuck DeFiore
If you are not using flyers in your business you are missing out. Flyers can be used to sell your product, promote your product, promote your ... and in a number of other areas. Our lease purcha If you are not using flyers in your business you are missing out. Flyers can be used to sell your product, promote your product, promote your services, and in a number of other areas. Our lease purchasing students learn very quickly the importance of using flyers. Flyers, however, are not exclusive to lease purchasing. They are useful in almost every business I can...
Continue ReadingPosted on: 12 November, 2003
Author: Kalena Jordan
The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discover it's actually Hope's long lost evil twin Princess Gi The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discover it's actually Hope's long lost evil twin Princess Gina and so on. Just like the TV soaps, the search industry has a strange and illogical history. We started with...
Continue ReadingPosted on: 12 November, 2003
Author: Kalena Jordan
Search engine ... has come full circle in the last couple of years. Back in the mid 1990s it was easy to achieve high search engine ... Just tweak your META tags and site copy with keyw Search engine optimization has come full circle in the last couple of years. Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and submit. Then, as more and more webmasters started to catch on to META Tags, it became more difficult to beat the competition. Many companies turned...
Continue ReadingPosted on: 09 November, 2003
Author: Hans Klein
"How My Friend Bob Went From Being A Failure To A Winner By Taking ... ... Hans KleinLet me tell you story about a friend of mine who used to be a complete failure. His name was Bob. My "How My Friend Bob Went From Being A Failure To A Winner By Taking Intelligent Action!"By Hans KleinLet me tell you story about a friend of mine who used to be a complete failure. His name was Bob. My friend Bob was the type of guy who always was looking for instant riches, but never could seem to find them.He jumped...
Continue ReadingPosted on: 15 October, 2003
Author: Sue and Chuck DeFiore
Another way to really become known in your area is to speak up. Make yourself ... to talk to every ... and ... group that will have you. Stress your ... and, as with wr Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as aknowledgeable, trustworthy professional.I know that many of you are saying. Not me! I hate talking in front of people. Well...
Continue ReadingPosted on: 11 October, 2003
Author: Dean F. Mapa
One of the more common posts you'll find in Internet marketingforums is an expression of frustration in that marketing effortsare not producing any results.I was there once and I completely empathize!... One of the more common posts you'll find in Internet marketingforums is an expression of frustration in that marketing effortsare not producing any results.I was there once and I completely empathize! But I perseveredand, while I'm not a millionaire, having an online business doeshave its rewards.Frustration doesn't have to dictate upon you and declare it's theend of the road. Look at it as a call for a hiatus or...
Continue ReadingPosted on: 28 September, 2003
Author: Howard Theriot
Myth. Managing a ... plan in-house on an as needed basis and ... ... projects to multiple vendors will save money and allow more projects to be produced for greater ... Myth. Managing a marketing plan in-house on an as needed basis and distributing individual projects to multiple vendors will save money and allow more projects to be produced for greater results.Fact. According to a survey taken by the National Association of Advertisers, the average cost for a client to change agencies is approximately 12.5% of the client's current budget. This includes the following items:-Short-rated contracts-Transfer of artwork and other...
Continue ReadingPosted on: 22 September, 2003
Author: Arleen M. Kaptur
In any ... sides are clearly marked and the ... are visible. This allows both sides to have an equal ... at the quest to becoming the victor. ... on the ... however In any competition, sides are clearly marked and the participants are visible. This allows both sides to have an equal advantage at the quest to becoming the victor. Marketing on the internet, however, is quite a different story altogether. You do not actually see, in most instances, who you are competing against, and the rules are written in sand, easily washed away and changed at a moment's...
Continue ReadingPosted on: 04 September, 2003
Author: Willie Crawford
Your customers and prospects are bombarded with thousands, sometimes tens of thousands of advertising messages every day.Getting your email though to them is a very small part of theproblem. After it ... Your customers and prospects are bombarded with thousands, sometimes tens of thousands of advertising messages every day.Getting your email though to them is a very small part of theproblem. After it gets to your reader, you have to connect withthem on a conscious level. Something about your message hasto make them really read, understand and digest your message. You have to create a "top of mind awareness." Otherwise,...
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