Posted on: 13 September, 2004
Author: Charlie Cook
ELIMINATING OBJECTIONS TO INCREASE SALES By Charlie CookYou want to increase the flow of sales revenue, but youarestymied by prospects' seemingly endless objections.Prospects say they're not intereste... ELIMINATING OBJECTIONS TO INCREASE SALES By Charlie CookYou want to increase the flow of sales revenue, but youarestymied by prospects' seemingly endless objections.Prospects say they're not interested. They tell you yourprice is too high, or this isn't the right time. You'veheard all the objections. What can you do to get rid ofthese once and for all?Engineering Your MarketingWhen I was seven one of my favorite ways to spend a hotsummer day with my...
Continue ReadingPosted on: 11 September, 2004
Author: Catherine Franz
There are seven major reasons why adults continue their pursuit to learn. Each of the reasons play into the way you want to present your sales ... Studies ... by the United States Depar There are seven major reasons why adults continue their pursuit to learn. Each of the reasons play into the way you want to present your sales information. Studies completed by the United States Department of Education (USDOE), Commission on Nontraditional Study and surveys conducted by the National Center for Education Statistics (NCES) show little change in why learners keep wanting to learn since 1964. Since the...
Continue ReadingPosted on: 09 September, 2004
Author: Amanda Vlahakis
Your brand is about more than just your business name or logo design, an ... brand tells ... ... what you do and who you are, it is how you are ... by ... - brands are in Your brand is about more than just your business name or logo design, an effective brand tells potential customers what you do and who you are, it is how you are perceived by customers - brands are in the minds of customers and no where else. Effective branding will give you the edge over your competitors, although most small business owners don't...
Continue ReadingPosted on: 31 August, 2004
Author: Judy Cullins
Why Should I Buy your ... Cullins ©2004 All Rights ... would you like to have ... people ... for your books and willing to visit your Web site to buy ... ... Why Should I Buy your Book?Judy Cullins ©2004 All Rights Reserved.How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!When someone asks you about your book, maybe you've said, "My book is about ." You...
Continue ReadingPosted on: 29 August, 2004
Author: Stephen D. Boyd
Some speakers say, I could never use humor in my speech; I just dont feel ... with it. I believe that anyone can use humor and that it is a valuable tool in ... ... humor rel Some speakers say, I could never use humor in my speech; I just dont feel comfortable with it. I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will...
Continue ReadingPosted on: 12 August, 2004
Author: George Torok
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business ali As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth. That is the litmus test of keeping your business alive. Look at nature. Everything that is...
Continue ReadingPosted on: 12 August, 2004
Author: Charlie Cook
Imagine that you ran an ad, mailed a ... or sent anemail ad to a new list of people who fit your target ... and everyone who saw it ... right away andmade a ... Has this ev Imagine that you ran an ad, mailed a brochure, or sent anemail ad to a new list of people who fit your target marketprofile and everyone who saw it responded right away andmade a purchase. Has this ever happened to you? Of course not. The first time people hear about your products or services is the least likely time for them to...
Continue ReadingPosted on: 01 August, 2004
Author: Charlie Cook
... is like rowing a boat. When you know how ... bow moves smoothly forward through the ... the least amount of ... ... the square stern of the boat pus Marketing is like rowing a boat. When you know how thepointed bow moves smoothly forward through the waterencountering the least amount of resistance. Rowingbackwards, the square stern of the boat pushes against thewater, requiring more effort and increases the risk ofhaving a wave come over the transom (back) and swamping it.Yet most people market backwards, trying to grow theirbusiness while pushing against the greatest level ofresistance.Wouldnt you like to...
Continue ReadingPosted on: 26 July, 2004
Author: Chris Yates
Each week I receive dozens of article ... to my websites from aspiring authors, website owners, and ... ... I can only use a small fraction of the articles I receive beca Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs. Unfortunately, I can only use a small fraction of the articles I receive because the writers are making one of the crucial mistakes listed below.KEY POINT: When you submit articles to a newsletter/ezine publisher or a website owner, you have to remember that we aren't going to publish YOUR article...
Continue ReadingPosted on: 24 July, 2004
Author: CHRISTOPHER GIVEN
Whatever youre selling, these easy ... steps will help you market more ... present yourself well. ... from the way you dress to your website campaign must be viewed as pro Whatever youre selling, these easy practical steps will help you market more effectively:Always present yourself well. Everything from the way you dress to your website campaign must be viewed as professionalism. Use business cards regularly hand them out to everyone you meetUse low cost advertising. Use a good, effective and attractive logo design, Brochures, letterhead, business cards, Postcards, Other Web Sites and Directories.Spend at least 1 hour a...
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